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Displaying Records #1-20 of 7 Matching Records

  • Personalized News Communication and Media Trust in the Modern Era (2025)

    BasicBinding: Hardcover

    Author: St John III, Burton

    Publisher: Palgrave MacMillan

    Date Published: 02-2025

    ISBN: 3031753631 | EAN: 9783031753633

    BasicBinding: Hardcover

    Features: Illustrated | Pages: 209

    Annotation:

    This book examines the role of media credibility and trust in news personalization and consumer engagement in the US. While much has been written about the use of algorithms in audience targeting, we define news personalization in a different way: as attempts by news personnel to build credibility and trust with consumers through a focus on relatable news. The book examines tactics such as the use of transparency cues in stories, responsiveness to audience comments, and disclosing personal information to consumers. It also addresses the challenges of news personalization, including how messaging from vested interests may also be seen by audiences as personalized news. In an age when individuals are increasingly determining their own ecology of news sources, this book offers a unique perspective on an emerging area of news customization and personalization.

    List Price: $139.99 Added to Cart - View Cart

  • Pathways to Public Relations: Histories of Practice and Profession

    BasicBinding: Hardcover

    Publisher: Routledge

    Date Published: 04-2014

    ISBN: 0415660351 | EAN: 9780415660358

    BasicBinding: Hardcover

    Features: Bibliography, Illustrated, Index | Pages: 392

    Annotation:

    Pathways to Public Relations provides a synthesis of a complicated arena that no other edited volume has attempted. With its wide range of historical perspectives and multiple levels of analysis that fully contextualizes public relations, this book showcases a range of cultural and contextual aspects from a diverse range of historians active within the public relations field.

    List Price: $210.00 Added to Cart - View Cart

  • Pathways to Public Relations: Histories of Practice and Profession

    BasicBinding: Paperback

    Publisher: Routledge

    Date Published: 01-2018

    ISBN: 113849559X | EAN: 9781138495593

    BasicBinding: Paperback

    Features: Illustrated | Pages: 392

    Annotation:

    Pathways to Public Relations provides a synthesis of a complicated arena that no other edited volume has attempted. With its wide range of historical perspectives and multiple levels of analysis that fully contextualizes public relations, this book showcases a range of cultural and contextual aspects from a diverse range of historians active within the public relations field.

    List Price: $180.00 Added to Cart - View Cart

  • Communicating Climate Change: Making Environmental Messaging Accessible

    BasicBinding: Hardcover

    Publisher: Routledge

    Date Published: 11-2021

    ISBN: 0367479524 | EAN: 9780367479527

    BasicBinding: Hardcover

    Features: Illustrated | Pages: 212

    Annotation: This book focuses on theoretical and applied observations concerning how experts, advocates, and institutions make climate change information accessible to different audiences. It will be of great interest to students and researchers of climate change and environmental communication, as well as practitioners in the field.

    List Price: $180.00 Added to Cart - View Cart

  • Global Foundations of Public Relations: Humanism, China and the West

    BasicBinding: Hardcover

    Publisher: Routledge

    Date Published: 09-2021

    ISBN: 0815372485 | EAN: 9780815372486

    BasicBinding: Hardcover

    Features: Bibliography, Illustrated, Index | Pages: 216

    Annotation:

    The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and proposes that this has compelling parallels in the roots of Chinese philosophies.

    List Price: $180.00 Added to Cart - View Cart

  • Global Foundations of Public Relations: Humanism, China and the West

    BasicBinding: Paperback

    Publisher: Routledge

    Date Published: 05-2023

    ISBN: 1032054751 | EAN: 9781032054759

    BasicBinding: Paperback

    Features: Bibliography, Illustrated, Index | Pages: 216

    Annotation:

    The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and proposes that this has compelling parallels in the roots of Chinese philosophies.

    List Price: $54.99 Added to Cart - View Cart

  • Mr. Lee's Publicity Book: A Citizen's Guide to Public Relations

    BasicBinding: Paperback

    Publisher: Prmuseum

    Date Published: 08-2017

    ISBN: 0999024523 | EAN: 9780999024522

    BasicBinding: Paperback

    Features: Annotated | Pages: 400

    Annotation: Mr. Lee's Publicity Book: A Citizen's Guide to Public Relations is Lee's only known full-length manuscript. Written in 1928, discovered in 2016, and annotated and edited by Burton St. John III, Ph.D. in 2017, it advises how to differentiate publicity from reality, propaganda and truth. Includes commentary from prominent scholars and historians.

    List Price: $39.95 Added to Cart - View Cart